Tiger Analytics, a global leader in data science, partnered with 18North to deliver a digital web platform that wraps around a machine learning–based optimizer model used for planning retail field force deployments in the Australian market.

While Tiger Analytics developed the ML-based Optimizer, which mimicked and improved upon the legacy Excel planning model used by the end customer, 18North was responsible for building the frontend and backend application layer. This wrapper allowed structured ingestion of planning inputs, real-time validations, orchestration of the Optimizer engine, and intuitive rendering of its output to end users.

Deployed as a responsive, full-stack web application on Azure, this platform enabled field sales planners to simulate manpower plans across regions, activities, and banners with significant efficiency gains.