The end customer — a leading retail organization in Australia — previously used an Excel-based manpower planning tool that helped allocate sales staff to store activities based on multiple variables:

• Market calendars

• Core vs. promotional activities

• Manpower availability

• Budget constraints

• Call plans

To scale and optimize this manual approach, Tiger Analytics was engaged to build a machine learning–driven Optimizer, while 18North was brought in to deliver a robust, business-friendly digital interface — one that would manage the inputs, trigger the Optimizer model, and surface meaningful outputs for planners.